Black Friday and Cyber Monday / Interactive infographic

BFCM peak hour
infographic.

See how traffic at the front of an example store becomes money at the back, and which site limit stops it first.

Change the load

Choose the forecast or the 2× load test. The dots, bills, meters, and figures change with the load.

Black Friday Nov 27 · Cyber Monday Nov 30 · 2026

Front door · peak hour 20,000 sessions Each dot is 10 sessions. The 60 mint dots buy.

/sale/black-friday 2× FORECAST

Purchase path to test

Example load on each limit

Phone speed targets, 75th percentile

Back door · peak hour $45,000 Each bill is 10 orders, or $750.

20,000sessions

×3%conversion

=600orders

×$75average order

=$45,000in one hour

If checkout stops for this hour, up to $45,000 stays at the front door. The ads and the email still send the traffic.

The price is correct
The feed, page markup, page, and checkout show the same price.
Nov 17
The item is in stock
A physical count of top products agrees with the available-to-sell quantity.
Nov 13
recount Nov 23
The page works
The purchase path passes at the agreed multiple of the forecast.
Nov 13
retest Nov 20
The order arrives on the stated date
You calculate the date from warehouse capacity and carrier transit time.
Nov 20