Prior experience / Business priorities
Experience with a business purpose.
Founder experience across commerce, software delivery, and connected operations. For your project, turn that experience into a clear baseline, priorities, and measures of progress.
BUSINESS PRIORITY
Growth
Revenue quality
Prior work includes commerce roadmaps, storefronts, and connected customer journeys.
KPIs to consider
- Net revenue
- Purchase conversion
- Average order value
Objective Grow sales while protecting contribution margin.
BUSINESS PRIORITY
Margin
Unit economics
Experience connects product decisions with the systems and workflows that support each order.
KPIs to consider
- Contribution margin
- Cost per order
- Total cost of ownership
Objective Improve the contribution left after variable costs.
BUSINESS PRIORITY
Cash flow
Working capital
Prior responsibilities span commerce, inventory, and the movement of order and product data.
KPIs to consider
- Inventory days
- Stock availability
- Cash conversion cycle
Objective Reduce cash tied up in stock while maintaining availability.
BUSINESS PRIORITY
Retention
Customer value
Experience includes mobile journeys, subscription products, onboarding, and adoption.
KPIs to consider
- Repeat purchase rate
- Customer retention
- Revenue per customer
Objective Help customers find value and keep returning.
BUSINESS PRIORITY
Efficiency
Operating leverage
Prior work connects engineering delivery, business workflows, and system modernization.
KPIs to consider
- Cost to serve
- Manual work per order
- On-time fulfillment
Objective Support growth without a matching increase in operating effort.
BUSINESS PRIORITY
Visibility
Decision quality
Experience includes data migration, reporting systems, and product prioritization.
KPIs to consider
- Data reconciliation
- Reporting lead time
- Forecast accuracy
Objective Make operating decisions with timely, consistent information.